About Us
At MSME INSIGHTS, we are building more than just a quarterly magazine — we are nurturing a powerful ecosystem where real challenges of small and medium enterprises are understood, voiced, and solved. Born from deep ground-level insights and a passion to serve, our platform brings together domain experts, consultants, policymakers, and entrepreneurs to enable informed growth for the MSME sector. Our core leadership team blends decades of experience across finance, technology, operations, and communication — making us a trusted enabler for MSMEs striving to become future-ready.
Mukesh Pandey
Editor-in-Chief – MSME Insights | Founder & MD – Rupyaapaisa.com | Financial Strategist | Author
Mukesh Pandey is a nationally respected MSME finance expert, known for simplifying complex funding challenges and bringing clarity to growth-stage entrepreneurs. After a decade-long career with global banks like American Express, Mukesh founded Rupyaapaisa.com, which has since become a trusted name in MSME financial consulting. His company has helped secure over ₹10,000 Cr in debt funding across India.
A frequent guest on CNBC Awaaz, Zee Business, and other leading platforms, Mukesh is widely recognised for his signature W.H.E.R.E.™ Framework, which breaks down MSME cash flow challenges into actionable solutions. He has authored two acclaimed books, regularly mentors business owners, and is often consulted by lenders for policy-level inputs.
In 2024, his long-cherished dream took shape the launch of MSME Insights Magazine designed to give MSMEs not just information but direction. Under his editorial leadership, the platform has featured 200+ voices, addressed issues like delayed payments, lack of credit awareness, and access to government schemes. Mukesh’s grounded approach, national reach, and strategic foresight make him the natural anchor of this transformative initiative.
Rajess K Pandey
Chief Editorial Advisor – MSME Insights | Founder – Omniscient IT Solutions LLP | Business Efficiency Expert | Digital Strategist
He is the architect of the OBAAAP™ Framework a diagnostic business audit process that identifies gaps in strategy, systems, software, and execution across departments. His consulting philosophy is simple: “I don’t give generic advice I diagnose, design, and deliver with clarity to unlock growth.” Whether it’s automating inventory for a manufacturer, restructuring CRM for an eCommerce company, or advising MSMEs on digital transformation, his approach is holistic and rooted in ROI.
At MSME Insights, Rajess plays a dual role as an advisor shaping the magazine’s content direction and as a strategist helping MSMEs bridge the gap between intention and execution. He is also actively driving community initiatives, expert panels, and knowledge helplines, with a bold commitment to contributing towards India’s “Developed Nation 2047” vision by enabling MSMEs to scale with systems.
Vikram Bansal
Content Strategy Lead – MSME Insights | Founder – Nirvay Solutions | Energy & HVAC Expert | Author
With over 20 years of industry experience, Vikram has led iconic infrastructure projects like the Formula 1 Track in Greater Noida, Commonwealth Games stadiums, and major universities such as OP Jindal & Ashoka University. His innovative HVAC strategies have saved ₹100+ Cr in operating costs for businesses across sectors.
Recognised as the Best CEO by Global Hues in 2022, Vikram also authored the book “Investing for Success” focused on energy efficiency and long-term ROI. At MSME Insights, he leads content development and editorial planning, ensuring that every article, interview, or resource is not just informative but impactful. His vision is to simplify complex concepts for MSMEs, helping them make smarter decisions through content that educates, inspires, and solves.
Mukesh Pandey
Editor-in-Chief – MSME Insights | Founder & MD – Rupyaapaisa.com | Financial Strategist | Author
Mukesh Pandey is a nationally respected MSME finance expert, known for simplifying complex funding challenges and bringing clarity to growth-stage entrepreneurs. After a decade-long career with global banks like American Express, Mukesh founded Rupyaapaisa.com, which has since become a trusted name in MSME financial consulting. His company has helped secure over ₹10,000 Cr in debt funding across India.
A frequent guest on CNBC Awaaz, Zee Business, and other leading platforms, Mukesh is widely recognised for his signature W.H.E.R.E.™ Framework, which breaks down MSME cash flow challenges into actionable solutions. He has authored two acclaimed books, regularly mentors business owners, and is often consulted by lenders for policy-level inputs.
In 2024, his long-cherished dream took shape the launch of MSME Insights Magazine designed to give MSMEs not just information but direction. Under his editorial leadership, the platform has featured 200+ voices, addressed issues like delayed payments, lack of credit awareness, and access to government schemes. Mukesh’s grounded approach, national reach, and strategic foresight make him the natural anchor of this transformative initiative.
Rajess K Pandey
Chief Editorial Advisor – MSME Insights | Founder – Omniscient IT Solutions LLP | Business Efficiency Expert | Digital Strategist
He is the architect of the OBAAAP™ Framework a diagnostic business audit process that identifies gaps in strategy, systems, software, and execution across departments. His consulting philosophy is simple: “I don’t give generic advice I diagnose, design, and deliver with clarity to unlock growth.” Whether it’s automating inventory for a manufacturer, restructuring CRM for an eCommerce company, or advising MSMEs on digital transformation, his approach is holistic and rooted in ROI.
At MSME Insights, Rajess plays a dual role as an advisor shaping the magazine’s content direction and as a strategist helping MSMEs bridge the gap between intention and execution. He is also actively driving community initiatives, expert panels, and knowledge helplines, with a bold commitment to contributing towards India’s “Developed Nation 2047” vision by enabling MSMEs to scale with systems.
Vikram Bansal
Content Strategy Lead – MSME Insights | Founder – Nirvay Solutions | Energy & HVAC Expert | Author
With over 20 years of industry experience, Vikram has led iconic infrastructure projects like the Formula 1 Track in Greater Noida, Commonwealth Games stadiums, and major universities such as OP Jindal & Ashoka University. His innovative HVAC strategies have saved ₹100+ Cr in operating costs for businesses across sectors.
Recognised as the Best CEO by Global Hues in 2022, Vikram also authored the book “Investing for Success” focused on energy efficiency and long-term ROI. At MSME Insights, he leads content development and editorial planning, ensuring that every article, interview, or resource is not just informative but impactful. His vision is to simplify complex concepts for MSMEs, helping them make smarter decisions through content that educates, inspires, and solves.