MSME Insights

Paper Boat – Reviving Traditional Indian Flavors

Founded: 2013
Founders: Neeraj Kakkar and James Nuttall

The Story:

Paper Boat started with a simple yet powerful idea — to revive the taste of traditional Indian drinks like Aam Panna, Jaljeera, and Kokum. The founders wanted to create a nostalgic experience through authentic flavors.

They faced initial challenges with product shelf life and packaging. After working with food scientists and improving their production methods, Paper Boat launched its first product in 2013.

The brand quickly gained popularity due to its unique flavors and nostalgic branding. Paper Boat focused on eco-friendly packaging and avoided artificial flavors and preservatives, making their drinks healthier and more appealing. Today, Paper Boat products are available in major Indian cities and exported to international markets.

Key to Success:

✅ Unique and nostalgic product line
✅ Strong focus on quality and authenticity
✅ Sustainable and attractive packaging