Chai Point – Brewing Success, One Cup at a Time

Founded: 2010
Founder: Amuleek Singh Bijral

The Story:

Amuleek Singh Bijral noticed a gap in the market for hygienic and high-quality tea in Indian cities. In 2010, he opened the first Chai Point outlet in Bangalore with a simple goal: to provide freshly brewed, affordable, and consistent tea to busy professionals.

The idea clicked instantly. Chai Point introduced innovative solutions like the Chai-on-Call delivery service and smart dispensers called Shakti Chai, which made serving tea at offices easier.

Chai Point grew steadily, expanding to over 100 stores across multiple cities in India. It now serves over 300,000 cups of tea daily and has also introduced bottled and packaged tea products.

Key to Success:

✅ Understanding the Indian love for tea
✅ Innovating with technology (Chai-on-Call)
✅ Focus on quality and consistency

Paper Boat – Reviving Traditional Indian Flavors

Founded: 2013
Founders: Neeraj Kakkar and James Nuttall

The Story:

Paper Boat started with a simple yet powerful idea — to revive the taste of traditional Indian drinks like Aam Panna, Jaljeera, and Kokum. The founders wanted to create a nostalgic experience through authentic flavors.

They faced initial challenges with product shelf life and packaging. After working with food scientists and improving their production methods, Paper Boat launched its first product in 2013.

The brand quickly gained popularity due to its unique flavors and nostalgic branding. Paper Boat focused on eco-friendly packaging and avoided artificial flavors and preservatives, making their drinks healthier and more appealing. Today, Paper Boat products are available in major Indian cities and exported to international markets.

Key to Success:

✅ Unique and nostalgic product line
✅ Strong focus on quality and authenticity
✅ Sustainable and attractive packaging